Discover Your Clear Life™

Experience mental clarity, physical vitality and aligned performance.

The Clean Life System
$99 → Begin Now

Experience what living feels like when life is clear.

FROM CLEAN TO CLEAR

Elle Begely and Tamara Hansen, founders of Proper Standard, created a methodology that helps people connect their entire system so they can be clean, feel clear and live fully.

About Us

Three distinct ways to live clean, feel clear and build a life that reflects your own standard.

Choose how to work with us.
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Programs

Self-led digital pathways built on the Proper Standard method to help you live clean and feel clear in daily life.

Your entry point into clean living and daily clarity.

Work With Us

Private one-to-one work with Elle or Tamara for those navigating burnout, misalignment or major life transition and ready for real integration.

Individuals

Method-led with soul-level support.

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Leadership, performance, and culture frameworks designed by Proper Standard and implemented across teams for clarity and aligned performance.

Companies

Framework-led alignment for modern teams.

The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.

  • “As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

    Matteo D., Founder & Creative Director

  • “I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

    Olivia M., CEO

  • “Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

    Jordan M., Venture Partner

  • “I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

    Alisha K., Strategy Consultant

  • “Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

    Daniel R., Founder & CEO

  • “Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”

    Sophie L., Head of People & Culture

The Standard

Weekly insight for a cleaner, clearer way to live.

Every week, you’ll receive a short video and written reflection on aligned living, clean choices and human clarity.

Watch the latest edition free. Enter the portal with your email.

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Enter the Portal

Where Clarity Becomes The Way You Live

A METHOD FOR CLEAN LIVING

Elle and Tamara have created a living methodology to help people live clear, feel alive and move through life with direction and self-trust.

This work supports people who want to:

• Clear mental overwhelm
• Restore consistent energy
• Build better daily habits
• Strengthen relationships
• Feel more confident in decisions
• Create a clear sense of direction

You’ll find structure, guidance and practical tools inside this system to support real-life change.

Alive. Together. Well resourced.

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Your Aligned Journey Begins Here

Enter the portal

The Standard Portal

Build Your Standard

INDIVIDUALS

Work one-to-one with Elle and Tamara to clear what’s interfering with your clarity and step into stronger self-leadership.

This work is personal, direct, and life-wide, with systems and frameworks to support how you think, decide, relate and lead your own life.

Work With Us

Lead in Alignment

COMPANIES

Through their proven frameworks and methodologies, Elle and Tamara work with leaders, teams, and organisations to strengthen clarity, alignment and self-leadership at scale.

This work supports performance, culture and decision-making in environments where pressure is real and standards matter.

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COMING SOON

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The Clean Life System™