REWRITING MODERN PERFORMANCE
Proper Standard builds living systems for aligned action — where what you want and what you do move together.
Proper Standard™ began as a living experiment in alignment — two founders testing what happens when you remove the noise, live by your values, and act with clarity.
What emerged was a system for modern performance: practical, measurable and deeply human.
ABOUT PROPER STANDARD
Today, Proper Standard builds living systems that help people and teams live and work in alignment — where clarity becomes direction, and direction becomes impact.
OUR METHOD
The Standard™ is a living system for aligned action that unifies four layers: Body, Environment, Mind, Energy.
We teach people how to bring these layers into coherence — so their values, vision and daily action move as one.
This is how alignment becomes lived — a system that supports the way you choose to live and work.
The Standard™
OUR VALUES
Build health as the foundation of performance.
Design environments that strengthen energy, focus and growth.
Model leadership that is grounded, responsible and lived by example.
Create systems that are practical, measurable and enduring.
Act in alignment — where vision and action move together.
Raise the standard in everything we do.
These values guide every standard we hold — in business, in leadership and in life.
The Values We Live By
OUR PURPOSE
Our purpose is to help people live aligned — at scale.
We’re building a world where alignment defines modern performance: where health, clarity and leadership coexist; where success is sustainable; and where people, companies, and cultures move with integrity.
This is the future Proper Standard is creating — a global shift toward living and working in alignment.
Why We’re Here
WHERE WE BEGAN
The Origin Story
We stripped life back to what felt true — health, values, clarity — and built a system others could live by too.
What began as personal proof has become a living methodology for people, founders and organisations ready to live in alignment.
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What happens when you build a life around alignment instead of ambition?
Every system has a story. Ours began with a question:
OUR FOUNDERS
Proper Standard™ was founded by Elle Begely and Tamara Hansen — best friends and business partners who have spent over fifteen years building companies, studying systems and teaching modern performance.
Their shared experience spans business, health, design and behavioural science — the foundations that shaped The Standard™ into a living methodology.
Together, they teach what it means to live and work in full alignment — and to build a life, business or organisation that holds its own standard.
Meet the Founders
BEGIN YOUR STANDARD