The standard you set defines the life you live.
We're Elle Begely and Tamara Hansen, co-founders of Proper Standard.
We believe the most important investment you can make is in yourself.
Proper Standard is the expression of that belief, shaped by decades of personal and professional experience and a shared commitment to living well.
15 years in business together.
30 years of friendship.
6 businesses built.
We've lived enough life to know that contentment is built on something deeper than success, money and achievement.
We've made difficult decisions, changed direction, questioned our own beliefs and learned that some of the most meaningful changes begin with what we're willing to ask of ourselves.
Our friendship has meant challenging each other's thinking, witnessing each other's choices and holding one another to the standards we've chosen.
It has taught us the value of knowing who you are, trusting your judgement and having the courage to live accordingly. One of us leads with thinking and structure, the other with feeling and expression.
We believe it takes remarkably little to find deep contentment in this world.
Yet as human beings, we have a way of making life more complicated than it needs to be. The way we feel and behave is shaped by our physical health, the spaces we spend time in, the people around us, what we consume, how we use technology and where we direct our energy. The beliefs we've inherited, the expectations we place on ourselves and the standards we've come to accept shape it too. Everyone lives by a standard, whether chosen or inherited.
The more we recognise what's influencing us, the more consciously we can choose how we want to live.
We developed the BE ME™ Framework to bring together four interconnected dimensions of human experience: Body, Environment, Mind and Energy.
It provides a practical way to recognise interference and make meaningful changes to how you live.
The framework changed how we lives and now underpins our coaching, programs and advisory.
We built a way to see it clearly.
You can be deeply content with the life you have today and still give yourself permission to pursue an extraordinary future.
We know the weight of questioning long-held beliefs and changing the direction of your life. When you work with us, expect to be heard, thoughtfully challenged and met with honesty.
Your standards deserve to become the blueprint of how you live. Guided by our proprietary method, we help you remove the interference in your life so you can be clear and feel fully alive.
The greatest freedom is a life that is fully your own.
Elle Begely & Tamara Hansen
Co-founders, Proper Standard