This is The Standard.
A new foundation for living, built on aligned action.
It’s about doing what matters—cleanly, clearly, and in full integrity with who you are.
The Standard is how we live, lead, and build from alignment.
The Standard is a philosophy of presence. A code of clarity.
It shapes how we eat, move, think, build, and lead.
At its core is a single principle:
Aligned inputs create aligned outcomes.
From what’s in your fridge to what’s on your calendar, every input shapes what you create.
The Standard is a return to intentionality—where choices are clean, actions aligned, and energy moves toward what serves.
A new way of living—built on aligned action
This is the Law of Aligned Action:
When you live in alignment, everything becomes easier to build—and harder to break.
The Standard begins with four foundational layers: Body. Environment. Mind. Energy.
This is the framework we return to every time we realign.
Everything we do at Proper Standard is built from this foundation.
The 4 Layers of Alignment™
Body — Nutrition, movement, and metabolic clarity
Environment — Physical and digital spaces that support focus and energy
Mind — Precision in thought and emotional clarity in decision-making
Energy — Where you direct your attention and how you protect your power
Clarity begins with what you remove—and expands with what you allow in.
You don’t need to overhaul everything. You begin by identifying what’s disrupting your system—and removing it. That’s the first shift. That’s the Exit.
From there, you choose again—what to let in, what to build from.
This is how you raise your standard: through aligned inputs, clean power, and conscious choice.
This is the path to a new level of leadership, vitality, and wealth.
Not through fixing—but through alignment. Whether it’s a return, or the first time you’ve felt it.
A new way of building your life, business, and impact—from the inside out.
The future begins with what you choose now
We’re Elle and Tamara—creators of Proper Standard.
We’ve spent over 15 years building brands, businesses, and internal systems from the ground up.
We’ve moved through burnout, restructured our environments, and reclaimed our energy.
Proper Standard is the codification of everything we’ve lived.
Not a philosophy we wrote—a standard we live by.
Meet the founders
We’re redefining aligned living for a modern world.
Our mission? Empower 100 million people to transform their health, homes, and habits—elevating the global standard for living well.
At Proper Standard, alignment isn’t abstract. It’s structured, measurable, and built to last.
The Proper Standard Mission
This is just the beginning. We’re laying the foundation for a world where:
→ Science and soul merge
→ Technology enhances wellbeing
→ Aligned living becomes the global standard
Proper Standard is here to engineer what’s next—for ourselves, and for the world.
The Future We’re Building
Proper Standard is for those who:
→ Know that health begins in the body—but doesn’t end there
→ Build success from clarity, not just productivity
→ Believe wellbeing is a standard to live by
If you're ready to live and lead from alignment, begin here → Explore The Exits™
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