Set your own standard
Proper Standard is an approach to living grounded in one belief: the standard you set defines the life you live.
Start by seeing the interference in your life.
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BEFORE YOU ADD MORE, GET CLEAR.
We live surrounded by ideas about what to pursue, improve, believe, buy and become. Knowing what is true for you takes discernment. Proper Standard begins there: noticing what is interfering, deciding what you want and acting from your own standard.
THE FOUNDERS
We're Elle Begely and Tamara Hansen, co-founders of Proper Standard.
We've built businesses, travelled the world and spent years pursuing our ideas of success. Then something changed.
30 years in conversation.
We'd always questioned convention and challenged each other's thinking. But a change in our environment brought aspects of our own lives into sharper focus. We began to see the difference between the lives we were pursuing and the lives we wanted to live.
That experience also changed the direction of our work. Proper Standard grew from a question we've returned to throughout our friendship: what does it mean to live well, on your own terms and in relationship with others?
THE BE ME™ FRAMEWORK
Learn what is influencing you.
The BE ME™ Framework brings together four interconnected dimensions of your life: Body, Environment, Mind and Energy. Each influences the others.
It offers a practical way to recognise what's supporting you and where interference may be affecting how you live.
The Personal Standard Score™ quiz gives you a starting point for understanding these influences in your own life.
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Where would you begin?
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Personal evolution is living to the standard you know you are capable of.
It can be exhausting to live inside a pattern you've outgrown or keep circling a decision that matters.
Our personal coaching gives you dedicated space to look beneath what is presenting on the surface. Together, we examine what is interfering with how you think and choose, so you can decide what you are willing to change and act from your own standard.
COACHING
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Includes a focused 60-minute session organised around a specific decision, pattern or possibility you want examined now.
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Four- and twelve-week private programs for people ready to change what is interfering with your life and put your own standard into practice.
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A private coaching relationship that continues beyond a defined program, as new decisions arise and what you learn about yourself becomes something you can act on and live by.
ORGANISATIONS
People bring their lives to work.
Proper Standard works with leadership teams and organisations to examine what is interfering with how people think, decide and work, then turnd that insight into deliberate action with measurable outcomes.