LED BY ELLE BEGELY & TAMARA HANSEN
THE STANDARD
YOU SET
THE LIFE
YOU LIVE
THERE IS A VERSION OF YOUR LIFE YOU CAN FEEL
You have caught glimpses of it — in moments of stillness, in the rare conversation that left you certain, in the times you operated at your fullest and everything felt like it was finally working together.
You know it exists. You know it belongs to you. And yet something keeps it just out of reach. Life gets loud. Systems deplete. The distance between who you are and how you are actually living quietly grows.
PROPER STANDARD EXISTS FOR THE PERSON STANDING AT THAT GAP, READY TO CLOSE IT
We are Elle Begely and Tamara Hansen. Thirty years of friendship. Fifteen years of building businesses together. We have navigated the transitions you are navigating — across health, relationships, work and in who you are becoming — and we built Proper Standard from everything those years taught us. Not as a theory. As a lived standard.
When body, environment, mind and energy move in alignment, clarity is not something you search for. It becomes the way you operate. Decisions come easier. Direction feels certain. Life begins to feel like yours.
HOWWE WORK
001
002
003
METHOD™METHEBEProper Standard is built on The BE ME Method™. We created a proprietary method to organise the four systems that shape how people live, perform and make decisions: Body, Environment, Mind and Energy. These systems influence everything — focus, resilience, behaviour, leadership and outcomes. When they work together, clarity sharpens, alignment strengthens and people begin to operate with certainty. It is the foundation of Proper Standard. Clarity is rarely accidental. BE ME™ makes it repeatable.
GETSTARTED
SET THE STANDARD FOR YOUR LIFE
Take the Personal Standard Score™ —
a short assessment revealing the four systems shaping your clarity, energy and decisions.
Takes less than 3 minutes.
PROPERTHESTANDARDPeople often know more than they think they do. But modern life leaves many people overloaded, disconnected and running on depleted systems. When body, environment, mind and energy are supported together, perspective changes quickly. Decisions become clearer and direction becomes easier to trust. That is the foundation of everything we do at Proper Standard.
01
YOU ARE THE FOUNDATION, BUILD THERE FIRST
02
HOW YOU LIVE IS HOW YOU FEEL
03
YOUR ENVIRONMENT SHAPES YOU WHETHER YOU NOTICE OR NOT
04
ENERGY IS A RESOURCE — TREAT IT LIKE ONE
05
CLEAR THINKING REQUIRES A CLEAR LIFE
06
YOUR STANDARD IS REVEALED IN DAILY CHOICES
OURFOUNDERSProper Standard is led by founders Elle Begely and Tamara Hansen, whose work brings together lived experience, applied methodology, and a deep commitment to supporting people through meaningful decisions and growth across life and business.
