A New Standard is Calling.

Yours.

How you live. How you lead. How you operate.

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Proper Standard begins with a decision. A decision to live by a clear inner standard — across body, environment, mind and energy — and to let that standard shape how life and work unfold.

We support people to move from clarity into aligned action, so what they choose, build and lead reflects who they are — consistently and sustainably.

ELLE BEGELY & TAMARA HANSEN

We help people set a standard for themselves — and live it — across their inner world and their outer world.

For over twenty years, we have built, led and advised across life and business.

Through our own lives, our work, our friendship and our failures, one truth became clear to us:

When a person’s inner state and their external world fall out of alignment, life becomes heavy. When they come back into relationship with each other, life opens again. Proper Standard exists to support that return.

Our work connects the way you feel, think and see yourself with the way you live, work, relate and choose in the world.

So you can live with clarity, freedom and personal authority.

Creators of Proper Standard

Our Work & Approach

How you can work with us.

01

THE PROGRAM

Clear & Present

Build a clear, self-led foundation for whatever you’re creating next.

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02

Standard Sessions

MONTHLY MASTERCLASS

Join our monthly masterclass to apply a new Standard to how you live, lead and work.

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Private Advisory

03

ONE-TO-ONE ADVISORY

One-to-one advisory bringing clarity, self-leadership and alignment to complex personal and professional decisions.

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The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.

  • “As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

    Matteo D., Founder & Creative Director

  • “I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

    Olivia M., CEO

  • “Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

    Jordan M., Venture Partner

  • “I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

    Alisha K., Strategy Consultant

  • “Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

    Daniel R., Founder & CEO

  • “Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”

    Sophie L., Head of People & Culture

Clear and Present™ —Your guided foundation for growth.

THE PROGRAM

Our step-by-step program designed to help you close the gap between where you are and where you’re ready to go.

Through guided modules, you’ll learn our BE ME™ framework so you can make clear decisions, identify and shift the patterns shaping your daily life, assess where you are across body, environment, mind, and energy, and begin repatterning the areas creating friction in your life.

Clear & Present is our self-led living method, designed to help you establish your foundation and set your personal standard for consistent, aligned action.

For founders, leaders and high-capacity humans — this is where you come to reset how you see, decide and act.

Explore Program

We believe clarity emerges when the whole system is supported — body, environment, mind and energy working together. It aligns your inner world with your outer world, so every choice you make carries coherence and intention. This is where life clicks into place — clear, aligned and moving in the direction you were meant for.

About Proper Standard

Leading a team or organisation?

We partner with founders, executives, athletes and leadership teams to support alignment across people, environment, mindset and energy.

For leaders and organisations

Live by your own standard.