Set your own standard
Proper Standard is an approach to living grounded in one belief: the standard you set defines the life you live.
Start by seeing the interference in your life.
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BEFORE YOU ADD MORE, GET CLEAR.
We live surrounded by ideas about what to pursue, improve, believe, buy and become. Knowing what is true for you takes discernment. Proper Standard begins there: noticing what is interfering, deciding what you want and acting from your own standard.
THE FOUNDERS
We're Elle Begely and Tamara Hansen, co-founders of Proper Standard.
We've built businesses, travelled the world and spent years pursuing our ideas of success. Then something changed.
30 years in conversation.
We'd always questioned convention and challenged each other's thinking. But a change in our environment brought aspects of our own lives into sharper focus. We began to see the difference between the lives we were pursuing and the lives we wanted to live.
That experience also changed the direction of our work. Proper Standard grew from a question we've returned to throughout our friendship: what does it mean to live well, on your own terms and in relationship with others?
THE BE ME™ FRAMEWORK
The BE ME™ Framework brings together four interconnected dimensions of your life: Body, Environment, Mind and Energy. Each influences the others.
It offers a practical way to recognise what's supporting you and where interference may be affecting how you live.
The Personal Standard Score™ quiz gives you a starting point for understanding these influences in your own life.
Learn what is influencing you.
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COACHING
Personal evolution is living by the standard you choose for yourself.
It can be exhausting to live inside a pattern you've outgrown or keep circling a decision that matters.
Our personal coaching gives you space to understand what's beneath the surface. Together, we explore what's interfering with how you think and choose, so you can make changes that reflect the life you want to live.
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A one-month coaching engagement focused on a specific area of your life where you want to make a decision, change something or explore what's possible.
Includes a 60-minute 1:1 session, a personalised 21-day action plan, a check-in and a follow-up integration call to support you in putting what you've learned into practice.
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Immersive four- and twelve-week programs offering a more intensive approach to personal growth, with focused work on your environment or broader changes in how you live.
A high-touch coaching experience with dedicated guidance as you begin living by the standard you've chosen.
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Ongoing 1:1 coaching retainer providing consistent access to guidance as your life evolves.
Work through new decisions as they arise, challenge familiar patterns and keep bringing what you know about yourself into how you live.
ORGANISATIONS
People bring their lives to work.
Proper Standard works with leadership teams and organisations to examine what is interfering with how people think, decide and work, then turned that insight into deliberate action with measurable outcomes.