Set your own standard
Proper Standard is an approach to living created by Elle Begely and Tamara Hansen, grounded in the belief that the standard you set defines the life you live.
Start by seeing the interference in your life.
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BEFORE YOU ADD MORE, GET CLEAR.
We live surrounded by ideas about what to pursue, improve, believe, buy and become. Knowing what is true for you is the harder task. Proper Standard begins there, with enough presence to notice what is interfering, clarity about what you choose and the agency to act on it.
EXPLORE PROPER STANDARD
Personal coaching and organisational advisory for people ready to live by their own standard.
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ELLE BEGELY & TAMARA HANSEN
We’ve spent 30 years in conversation.
We share a love of food, long conversations, big ideas and being outside. Tamara runs marathons; Elle considers 5am an entirely reasonable time to begin the day. We've built six businesses together, evolved our health profoundly, challenged each other's thinking for decades and learned that two people can hold very different perspectives without either needing to surrender their own.
Best friends for three decades and business partners for half that time, ours has always been a relationship built around curiosity: about human behaviour, the environments we inhabit, and why we can know something intellectually yet continue to think, feel and act from patterns we didn't consciously choose. Proper Standard is what happened when that lifelong inquiry became a body of work.
That is also how we work. We pay attention. We ask what sits beneath the obvious answer. We bring curiosity, lived experience and rigorous thinking every conversation.
We won't tell you what your standard should be. Our work is to help you get clear enough to set it — and live it.
THE BE ME™ FRAMEWORK
Learn what is influencing you.
Developed by Elle Begely and Tamara Hansen, BE ME™ is Proper Standard’s framework for seeing what is interfering with how you experience and participate in your life. It brings together four interconnected dimensions: Body, Environment, Mind and Energy. What happens in one affects the others.
The Personal Standard Score™ quiz shows where these dimensions are supporting you and where interference may be worth a closer look.
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Where would you begin?
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Personal evolution is living to the standard you know you are capable of.
It can be exhausting to live inside a pattern you've outgrown or keep circling a decision that matters.
Our personal coaching gives you dedicated space to look beneath what is presenting on the surface. Together, we examine what is interfering with how you think and choose, so you can decide what you are willing to change and act from your own standard.
COACHING
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Includes a focused 60-minute session organised around a specific decision, pattern or possibility you want examined now.
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Four- and twelve-week private programs for people ready to change what is interfering with your life and put your own standard into practice.
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A private coaching relationship that continues beyond a defined program, as new decisions arise and what you learn about yourself becomes something you can act on and live by.
ORGANISATIONS
People bring their lives to work.
Proper Standard works with leadership teams and organisations to examine what is interfering with how people think, decide and work, then turnd that insight into deliberate action with measurable outcomes.