As lifelong friends and business partners, our lives have been an ongoing laboratory for exploring human behaviour, questioning accepted standards and discovering what influences the way we live.

That inquiry has extended into our professional lives, where we've built six businesses together and seen firsthand how the standards people tolerate influence their decisions, their environments and the way they operate.

Thirty years of inquiry. Six businesses. One core truth.

Proper Standard is the commercial and philosophical realisation of that journey.

Our approach is multidimensional because people are multidimensional. The way we live and lead is influenced by far more than our thoughts alone. Our physical wellbeing, our environments and the energy we bring to our lives all play a part.

We bring this distinct methodology to our work with individuals, founders, leaders and organisations. We guide people to recognise the influences and interference affecting how they live and lead and question the standards they've accepted.

Because once you recognise what's influencing your life, the ultimate question becomes: what standard will you choose for yourself?

Meet Elle and Tamara →

THE BE ME™ FRAMEWORK

Human beings are an ecosystem. The BE ME™ Framework unifies the four interconnected dimensions that dictate how you live, lead and meet the world: Body, Environment, Mind and Energy.

This framework is built to help you look beneath the surface and clearly identify where your system is being supported and where invisible friction (interference) is holding you back.

Explore the four dimensions below, then take the Personal Standard Score™ Quiz to evaluate your baseline.

A modern diagnostic system for a whole life.

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Body

Your body is both lived experience and a complex living system. It is the physical baseline for how you meet the world. Everything from somatic health, deep vitality and movement, to chemical inputs and nervous system patterns directly dictates how you think, feel and perform. To change your standard, you must understand the vessel you inhabit.

Take the quiz →

Environment

Your environment extends far beyond the physical spaces you occupy. It is the entire ecosystem of your life, encompassing your physical surroundings, your digital inputs and your social circle. What you allow into these spaces becomes familiar, shapes your habits and influences how you experience yourself and the world.

Take the quiz →

Mind

Your mind is the master interpreter of your reality. It is a shifting landscape of thoughts, emotions and deeply ingrained subconscious loops. Your mental clarity is constantly shaped by your physical state, your environment and your past conditioning. True freedom begins when you step back, observe the script and rewrite the narrative.

Take the quiz →

Energy

Energy is your unspoken footprint. It is the presence you bring into a room before you ever speak. This is your intuitive baseline, your sense of purpose and your connection to a deeper source of meaning. It is the spiritual layer of the human experience that governs your internal alignment and dictates how you intuitively resonate with others and the world around you.

Take the quiz →

COACHING

Personal evolution is living by the standard you choose for yourself.

It can be exhausting to live inside a pattern you've outgrown or to keep circling a decision that matters.

Our coaching provides an objective space to look beneath the surface. Together, we identify the interference affecting how you think, decide and operate, so you can make deliberate changes to how you live and lead.

Explore Personal Coaching →

A one-month coaching engagement focused on a specific area of your life where you want to make a decision, change something or explore what's possible.
Includes a 60-minute 1:1 session, a personalised 21-day action plan, a check-in and a follow-up integration call to support you in putting what you've learned into practice.
A six-week immersive engagement designed to assess and reshape the environments influencing how you live.
Using the BE ME™ Framework, we look at your physical surroundings and beyond, to the wider ecosystem of your life, including your routines, relationships, digital inputs and everyday habits. We identify where your environment supports you, where interference exists and where you could benefit from change.
Through a personalised environmental assessment and practical action plan, we work with you to make considered changes that reflect the standard you want to live by.
An ongoing 1:1 coaching retainer providing consistent access to guidance as your life evolves.
This is a deep partnership that gives you a trusted space to work through decisions as they arise, challenge familiar patterns and apply what you're learning about yourself to the way you live.

ORGANISATIONS

People bring their lives to work.

The way your people think, decide and perform is influenced by far more than what happens within your organisation.

Proper Standard partners with leaders and teams to identify the real-world interference affecting performance. We work alongside your existing performance metrics to bring the broader influences into view, translating those insights into deliberate action that protects your culture, sharpens how your people handle pressure and sustains your competitive edge.

Enquire about working together →