Discover Your Standard
A whole-human approach to performance, wellbeing and growth — for individuals building a life they trust, and leaders building teams that do the same.
LED BY ELLE BEGELY & TAMARA HANSENScroll Down ↓
Whatever is interfering with your clearest life, your best decisions or your greatest potential — that's exactly where we work..
Clear Body
Clear Environment
Clear Mind
Clear Energy
Get clear on what's shaping your decisions, your energy and your standard — then live by it.
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FOR LEADERS & ORGANISATIONS
Build teams and cultures that perform because they're clear, not despite the pressure. →
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CHOOSE YOUR PATHWAY
FOR INDIVIDUALSOUR PROGRAMS
Begin Here
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
$37THE LIVING WEALTH GUIDE
A free 24-hour experience — a taste of what living clearer feels like.
$97THE CLEAR WEEK
7-Day Email Challenge
21 Hidden Leaks Draining Your Time, Energy and Money
APPLY NOWPERSONAL COACHING
1:1 Advisory
FREETHE CLEAR DAY
THE METHOD
One framework. Every dimension of how you live.
We developed a single system for how people live, decide and lead.
BE ME™, our map of the human system, grounded in neuroscience — organising body, environment, mind and energy into a single field of view.
Our clearing process, ORA™, applied across every part of your life, moving you from interference to clarity.
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The Process
Clarity is never accidental. BE ME™ and ORA™ make it repeatable.
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The Map
Living Wealth, a whole-of-life standard, lived.
The Outcome
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Meet Elle & Tamara
Elle Begely and Tamara Hansen have spent fifteen years building companies together while navigating pressure, reinvention and decisions with real consequence. They saw the same truth repeatedly: clarity sharpens decision-making, deepens self-trust, and makes certainty possible. They built Proper Standard from that experience, because they needed it and because they knew they weren't the only ones.
Listen. Read. Connect.
MORE FROM ELLE & TAMARA
Living Wealth
Monet is a lifelong educator with a passion for creating accessible, engaging learning experiences. Known for a calm, encouraging teaching style, Monet believes that growth happens when learners feel both challenged and supported.
Listen to episodes →
PODCASTLiving Wealth
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With Elle & Tamara
SUBSTACKAudio Lessons
Learn now →
LESSONS
Ready to set your standard?
Spots fill quickly each month. Get in touch today and let's design a session your team will actually remember.