in Alignment

Live Fully

There is a modern method for human alignment — and we built it.

Proper Standard is founded on original frameworks created by Elle Begely and Tamara Hansen, based on behavioural science, environmental intelligence and years of lived transformation, designed to help you reconnect the four layers of your life and return to alignment.

Explore The Clean Life System

Our work helps you reconnect with the four layers of your life — your body, environment, mind and energy — and feel what alignment truly is.

Through the method and frameworks we’ve created, you begin to sense what supports you, what drains you and what wants to shift so you can move forward with clarity, stability and direction.

Alignment becomes something you feel, trust and live — not something you think your way into.

The human work of alignment.

THE FOUNDERS BEHIND THE METHOD

Meet the founders

Clear & Present™

Your clean baseline for a life in alignment

A structured 10-practice system that lowers everyday toxicity, restores clear thinking and strengthens self-leadership. It builds an inner environment you can trust — shaped by the way you consume, choose and repeat.

Explore Clear & Present

Work one-to-one with us to dissolve internal friction and experience a cleaner, truer way of living and leading.

This work is personal, whole-life and integrative, anchored in our Proper Standard method — helping you feel what’s true, clear what’s interfering and move through your life in full alignment.

Align your world. Lead your life.

PERSONAL ALIGNMENT

Work With Us

The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.

  • “As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

    Matteo D., Founder & Creative Director

  • “I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

    Olivia M., CEO

  • “Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

    Jordan M., Venture Partner

  • “I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

    Alisha K., Strategy Consultant

  • “Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

    Daniel R., Founder & CEO

  • “Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”

    Sophie L., Head of People & Culture

The Standard

The Standard is our centre point — the way we bring clarity to how people live, lead and work.

It aligns your inner world with your outer world, so every choice you make carries coherence and intention. This is where your life clicks into place — clear, aligned and moving in the direction you were meant for.

Explore The Standard