Set your own standard
A whole-human practice for knowing what is yours to choose and having the clarity to live it.
Start by seeing what is influencing you now.
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BEFOR E YOU ADD MORE, GET CLEAR.
We live surrounded by influence — ideas about what to pursue, improve, believe, buy and become. The harder task is knowing what is true for you. Proper Standard begins there: with enough presence to observe what is influencing you, clarity about what you choose and the agency to act on it.
EXPLORE PROPER STANDARD
Personal coaching and organisational advisory grounded in a whole-human approach to performance.
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RESOURCES
ELLE BEGELY & TAMARA HANSEN
We’ve spent 30 years in conversation.
We share a love of food, long conversations, big ideas and being outside. Tamara runs marathons; Elle considers 5am an entirely reasonable time to begin the day. We've built six businesses together, evolved our health profoundly, challenged each other's thinking for decades and learned that two people can hold very different perspectives without either needing to surrender their own.
Best friends for three decades and business partners for half that time, ours has always been a relationship built around curiosity: about human behaviour, the environments we inhabit, and why we can know something intellectually yet continue to think, feel and act from patterns we didn't consciously choose. Proper Standard is what happened when that lifelong inquiry became a body of work.
That is also how we work. We pay attention. We ask what sits beneath the obvious answer. We bring curiosity, lived experience and rigorous thinking every conversation.
We won't tell you what your standard should be. Our work is to help you get clear enough to set it — and live it.
THE BE ME™ FRAMEWORK
Learn what is influencing you.
BE ME™ is our whole-human framework for seeing what is influencing how you experience and participate in your life. It brings together four interconnected dimensions: Body, Environment, Mind and Energy. What happens in one influences the others.
The Personal Standard Score™ quiz shows you where these influences may be supporting you and where there may be something worth looking at more closely.
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Where would you begin?
Start with the question you can’t leave alone.
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Personal evolution isn't about adding more to your life. It's about living to the standard you know you are capable of.
It can be exhausting to live inside a pattern you've outgrown, keep circling a decision that matters, or recognise that some part of your life is asking more of you than you're currently bringing to it.
Our personal coaching gives you dedicated space to look beneath what is presenting on the surface. Together, we examine what is influencing the way you think, choose and participate — so you can see more clearly, decide what you are willing to change, and act from your own standard.
PERSONAL COACHING
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One focused 60-minute session organised around a specific decision, pattern or possibility you want examined now.
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Four- and twelve-week private programs for people ready to change what is influencing their life and put their own standard into practice.
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A private coaching relationship that continues beyond a defined program, as new decisions arise and what you learn about yourself becomes something you can act on and live by.
FOR ORGANISATIONS
The whole human comes to work.
Proper Standard works with leadership teams and organisations to examine what is influencing how people think, decide, perform and participate and turn that insight into deliberate action with measurable outcomes.
COMING SOON
The Living Lab™ is our membership, designed for you to feel more alive in your own life. To explore, experiment and find out what living by your own standard means for you.
Join the waitlist to be the first to know when The Living Lab opens.