A human operating system for alignment—clean inputs, clear energy, and results you can feel.
Elevate Your Standard
Choose your Exit
Sugar and personal care products are two of the most common inputs disrupting clarity, energy, and hormonal stability—often without you realising.
One goes in. One goes on. Start here to reset both.
Remove what’s blocking your clarity—from the inside out.
Ready to feel better fast?
These targeted, guided protocols are designed to remove what’s draining your clarity—so you can lead from stability, not stress.
Start here. Shift everything.
The Sugar Exit™
Remove refined sugar. Reset your system. Return to clarity.
A 7-day protocol rooted in physiology, designed for real life.
Remove disruptive personal care products. Rebuild your environment.
A guided transition to cleaner products that support hormonal, mental, and energetic alignment.
The Product Exit™
Welcome to Proper Standard
Where alignment is your foundation—and excellence becomes effortless.
Proper Standard was built on decades of lived and earned experience—where business, wellness, and spatial intelligence converge into one human operating system.
From brand-building to environmental design, we’ve created companies, restructured our spaces, and rebuilt our bodies.
We’ve led from ambition, moved through burnout, and rebuilt from clarity.
Now, we’ve codified everything we’ve lived into a new standard.
Clear. Measurable. Repeatable.
We’re Elle & Tamara
—Your Alignment Architects
The Self Standard™ Methodology
The Self Standard™ is how alignment becomes a lived reality.
It’s our proprietary framework—a structured, measurable system designed to bring alignment into daily action.
At the centre are the 4 Layers of Alignment™: Body. Environment. Mind. Energy.
Every Proper Standard product, protocol, and program begins here.
Body – Nutrition, movement and metabolic clarity—from fertility to longevity
Environment – Physical and digital spaces that restore energy and elevate focus
Mind – Cognitive precision and emotional resilience you can feel in your decisions
Energy – The unseen architecture of your power—how you generate, protect and direct it
The Alignment Briefing
The 5 Standards That Define an Aligned Life
A proven framework for founders, creatives and decision-makers building from clarity—not chaos.
BLUEPRINTS
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EXPERIENCES
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ADVISORY
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BLUEPRINTS ✺ EXPERIENCES ✺ ADVISORY ✺
Inside the Experience.
Lived alignment. Real impact.
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As a mother, an investor and a founder, every decision I make is about legacy. Proper Standard didn’t just refine my habits—it elevated the foundation my life and family are built on.
— Margaux B., Investor & Entrepreneur
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Elle & Tamara are architects of alignment. Their expertise is structured, intentional, and exacting—transforming not just how I live, but how I lead.
— Matteo D., Founder & Creative Director
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At this level, performance isn’t just about business—it’s about clarity, endurance, and longevity. Proper Standard refined the way I operate, both personally and professionally.
— Olivia M., CEO & Philanthropist
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Proper Standard refines every aspect of how you operate. It’s not just about optimizing health or habits—it’s about creating a foundation for long-term excellence.
— James T., Legacy Wealth Advisor
Step into your highest standard. Explore the frameworks that define aligned living.
The Proper Standard Journal
Frameworks. Standards. Living Proof.
Explore real standards for living well, building wealth and leading with alignment. Read More.
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