Discover Your Clear Life™

Experience mental clarity, physical vitality and aligned performance.

Explore The Clean Life System

Experience what living feels like when life is clear.

FROM CLEAN TO CLEAR

Elle Begely and Tamara Hansen, founders of Proper Standard, created a methodology that helps people connect their entire system so they can be clean, feel clear and live fully.

About Us

Our foundational system for people who want a clearer way of living. Built by Elle and Tamara, it is a structured pathway for restoring clarity, stabilising energy and building self-trust through daily decision-making.

The Clean Life System™

A SYSTEM FOR CLEAN LIVING

You’ll Love This System If You Want To:

• Regain clarity how you think and choose
• Stabilise energy through daily inputs and decisions
• Strengthen self-trust through consistent action
• Build momentum that compounds in real life

Why Proper Standard:

We build systems grounded in science, evidence and daily application. Our work strengthens clean decision-making, self-responsibility and sustained alignment across health, wealth, work and life.

Explore The Clean Life System

Choose How You Work With Us

Two distinct ways to work with Elle and Tamara; through personal self-leadership or organisational alignment. Choose the path that reflects where you are now.

Work With Us

Private one-to-one work with Elle or Tamara to clear what’s interfering with your clarity and strengthen your capacity for clean decision-making, self-leadership and real-life integration.

Individuals

Build Your Standard

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Framework-led work with leaders and teams to strengthen clarity, culture and decision-making in environments where standards matter and performance is real.

Companies

Lead in Alignment

The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.

  • “As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

    Matteo D., Founder & Creative Director

  • “I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

    Olivia M., CEO

  • “Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

    Jordan M., Venture Partner

  • “I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

    Alisha K., Strategy Consultant

  • “Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

    Daniel R., Founder & CEO

  • “Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”

    Sophie L., Head of People & Culture

Your clean baseline for modern life

The Clean Life System™

A structured 10-practice system for reducing daily interference, restoring clear thinking and building reliable self-leadership through what you consume, choose and repeat.

Explore The Clean Life System™

Work one-to-one with Elle and Tamara to clear what’s interfering with your clarity and step into stronger self-leadership.

This work is personal, direct, and life-wide, with systems and frameworks to support how you think, decide, relate and lead your own life.

Build Your Standard

INDIVIDUALS
Work With Us

Through their proven frameworks and methodologies, Elle and Tamara work with leaders, teams and organisations to strengthen clarity, alignment and self-leadership at scale.

This work supports performance, culture and decision-making in environments where pressure is real and standards matter.

Lead in Alignment

COMPANIES
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The Standard

The Standard is the foundation beneath everything we build.

It is formed through our proprietary methods and frameworks, designed to bring clarity into decision-making, stability into performance and coherence into how people lead, work and live.

Where personal intelligence, organisational standards and long-range alignment move as one.

The philosophy behind modern clarity, leadership and aligned performance.

Explore The Standard