Set your own standard

A whole-human practice for knowing what is yours to choose and having the clarity to live it.

Start by seeing what is influencing you now.

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BEFOR E YOU ADD MORE, GET CLEAR.

We live surrounded by influence — ideas about what to pursue, improve, believe, buy and become. The harder task is knowing what is true for you. Proper Standard begins there: with enough presence to observe what is influencing you, clarity about what you choose and the agency to act on it.

EXPLORE PROPER STANDARD

Personal coaching and organisational advisory grounded in a whole-human approach to performance.

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COACHING

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ORGANISATIONS

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RESOURCES

ELLE BEGELY & TAMARA HANSEN

We’ve spent 30 years in conversation.

Best friends for three decades and business partners for half that time, ours has always been a relationship built around curiosity: about human behaviour, the environments we inhabit, and why we can know something intellectually yet continue to think, feel and act from patterns we didn't consciously choose. Proper Standard is what happened when that lifelong inquiry became a body of work.

We share a love of food, long conversations, big ideas and being outside. Tamara runs marathons; Elle considers 5am an entirely reasonable time to begin the day. We've built six businesses together, evolved our health profoundly, challenged each other's thinking for decades and learned that two people can hold very different perspectives without either needing to surrender their own.

Meet Elle and Tamara →

That is also how we work. We pay attention. We ask what sits beneath the obvious answer. We bring curiosity, lived experience and rigorous thinking every conversation.

We won't tell you what your standard should be. Our work is to help you get clear enough to set it — and live it.

THE BE ME™ FRAMEWORK

Learn what is influencing you.

BE ME™ is our whole-human framework for seeing what is influencing how you experience and participate in your life. It brings together four interconnected dimensions: Body, Environment, Mind and Energy. What happens in one influences the others.

The Personal Standard Score™ quiz shows you where these influences may be supporting you and where there may be something worth looking at more closely.

Body

Body

Your body is both lived experience and living system. What you consume, use and are exposed to, along with sleep, movement, pain and physical sensation, can influence how you feel, think and participate in your life.

Take the quiz →
Environment

Environment

Your environment extends beyond where you live. The spaces you inhabit, what you consume digitally and the people around you influence what you are exposed to, what becomes familiar and how you experience yourself and the world.

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Mind

Mind

Your mind is constantly interpreting what you experience. Your physical state, environment, relationships and past experiences can all influence your thoughts, beliefs and emotions.

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Energy

Energy

Energy is your connection to what exists beyond the thinking mind. Your inner and outer conditions can strengthen or quieten your connection to intuition, purpose and something greater than yourself, however you understand or name it.

Take the quiz →

Where would you begin?

When did you last feel physically good?
What are you tolerating that you know needs to change?
Who gets the best of your energy — and who gets what’s left?
What does your body keep telling you that you keep ignoring?
Whose opinion is making your decisions for you?
What have you normalised because you see it every day?
What are you pretending not to know?
What do you want more space for?

Start with the question you can’t leave alone.

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Personal evolution isn't about adding more to your life. It's about living to the standard you know you are capable of.

It can be exhausting to live inside a pattern you've outgrown, keep circling a decision that matters, or recognise that some part of your life is asking more of you than you're currently bringing to it.

Our personal coaching gives you dedicated space to look beneath what is presenting on the surface. Together, we examine what is influencing the way you think, choose and participate — so you can see more clearly, decide what you are willing to change, and act from your own standard.

PERSONAL COACHING

Explore Personal Coaching →

  • One focused 60-minute session organised around a specific decision, pattern or possibility you want examined now.

  • Organised around you in the context of your work; for founders and leaders navigating the commercial and personal realities of building and leading.

  • A dedicated monthly coaching relationship organised around you; for deeper, integrated work across your life as patterns emerge, priorities evolve and your standard becomes practice.

FOR ORGANISATIONS

The whole human comes to work.

Enquire about working together →

Proper Standard works with leadership teams and organisations to examine what is influencing how people think, decide, perform and participate and turn that insight into deliberate action with measurable outcomes.

COMING SOON

The Living Lab™ is our membership, designed for you to feel more alive in your own life. To explore, experiment and find out what living by your own standard means for you.

Join the waitlist to be the first to know when The Living Lab opens.

The Living Lab™

Membership

MORE FROM ELLE & TAMARA

Spend some time together.

Listen. Read. Think with us. Take what serves you into your own life.

PODCAST

With Elle & Tamara

Proper Chats

Real conversations about what shapes decisions, energy and the standards you live by.

Coming soon →

SUBSTACK

Substack

Proper Standard

Ideas for people who want to think for themselves and live by a standard of their own.

Read the Substack →

RESOURCE

A free seven-day audio series to notice what is influencing you, get clear on what you choose and begin living by your own standard.

Reset Radio

Free Audio Sessions

Begin Reset Radio →

The Standard Newsletter.

One observation. One question. One recommendation. Every week.