Set your own standard
A whole-human approach to performance, wellbeing and growth. For individuals setting their own standard, and organisations building a team around one.
LED BY ELLE BEGELY & TAMARA HANSENScroll Down ↓
Whatever is interfering with your clearest life, your best decisions or your greatest potential — that's exactly where we work..
Clear Body
Clear Environment
Clear Mind
Clear Energy
The standard you set defines the life you live.
Proper Standard exists because life and business can quietly run on default. We help individuals and organisations set their own standard: clearer decisions, stronger teams and lives built with intention.
Founders Elle Begely and Tamara Hansen have developed a practical, research-based framework and tools you can start using today, to help you clear the chaos and build Living Wealth: health, relationships and financial success that actually lasts.
OUR PROGRAMS
Begin wherever you are.
Four programs, each designed to meet you where you are at.
THE METHOD
A method built to support how you actually live.
BE ME™ and ORA™ are research-informed methods, built to do three things: help you see what's actually shaping your life, work through what's holding it back and build a standard you can live by for good.
BE ME™, our map of the human system, looks at the four areas that shape how you feel and function: your body, your environment, your mind and your energy.
01
ORA™ is our clearing process. It finds where interference is holding you back and clears it so you can move forward.
02
The Process
03
The Map
Living Wealth is the standard you set, lived out across health, relationships, work, time and what you build with them. A whole-of-life standard, lived.
The Outcome
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Meet Elle & Tamara
Elle Begely and Tamara Hansen have built six businesses together in fifteen years. Along the way, they kept noticing the same thing: a life runs on either a standard you've set, or a default that arrived first. Proper Standard is built on that idea, tested on themselves, then shared because plenty of other people needed it too.
Podcast. Newsletter. Lessons.
MORE FROM ELLE & TAMARA
Everything Elle and Tamara publish, in one place.
Living Wealth
Real conversations about what shapes decisions, energy and the standards you live by.
Listen to episodes →
PODCASTLiving Wealth
The written world of Living Wealth. Ideas, notes and essays on what it actually takes to set a standard and live by it.
Read more →
With Elle & Tamara
SUBSTACKThe Living Lab
A weekly audio lesson, plus the notes that go with it. Something to work through, one idea at a time.
Learn now →
Substack
LESSONSGet clear on what's shaping your decisions, your energy and your standard, then live by it.
FOR LEADERS & ORGANISATIONSBuild teams and cultures that perform because they're clear, not despite the pressure.
CHOOSE YOUR PATHWAY
FOR INDIVIDUALS
Ready to set your standard?
For individuals ready to commit and organisations ready to start the conversation.