THE STANDARD™

The Living System for Aligned Action — built to help people live and work aligned.

Programs →
Advisory →

DESIGNED TO TO HELP YOU LIVE AND WORK ALIGNED

Proper Standard helps people and teams integrate alignment across life and work — turning awareness into clarity and clarity into measurable performance.

Through LOCATE™, our foundational program, and Advisory, our methodology for leaders and organisations, we teach the structure that sustains aligned performance.

QUICK LINKS
Begin Here →

Programs

Structured programs that reveal where misalignment begins and guide you into alignment — beginning with LOCATE™.

Work With Us →

Alignment partnerships for individuals, founders and organisations ready to lead with clarity and perform in alignment.

Advisory

Read More →

A personal lens into alignment: stories, frameworks and insights from the founders of Proper Standard™.

Journal

START WITH LOCATE™

LOCATE™ helps you identify where misalignment sits across Body, Environment, Mind and Energy — giving you clear direction on what to shift first.

Find Where Alignment Begins

Learn More →

Introductory Pricing ● $99 ● Available until Nov 10

📍 WHY YOU’LL VALUE IT:

Locate gives you the map: the single clearest way to see what’s blocking your performance and where to begin building your standard.

This is the new Standard

Performance expands when it is aligned.


Alignment is your foundation. When you live from it, everything you touch — work, relationships, leadership — expands in power. The Standard™ is the decision to live and lead in alignment — every day, in everything you do.

PROGRAMS

Digital programs that bring alignment into action across Body, Environment, Mind and Energy. Each is structured, self-paced and repeatable — built to move you from awareness to aligned living.

Build Your Standard
Begin Now →

ADVISORY

Advisory partnerships for individuals, founders and organisations ready to live, lead and perform in alignment.
We activate alignment across Performance, Leadership, Wellbeing, Culture — strengthening key domains so your impact can scale and sustain.

Lead in Alignment
Explore Advisory →

Founded by Elle & Tamara — two women who built their lives into alignment and turned it into a methodology. What began as personal proof now stands as a living system for people ready to live in alignment too.

MEET THE FOUNDERS
About Us →

The BE ME™ Check

DISCOVER YOUR ALIGNMENT

Your quick assessment across Body, Environment, Mind and Energy. Immediately, you’ll see where interference is pulling your energy — and receive clear direction on where to begin.

Start the Check →

The most powerful evidence of The Standard™ is the people living it. Here’s what they’re experiencing through Proper Standard.

Living Proof

  • “As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up.”

    — Matteo D., Founder & Creative Director

  • “I’ve led companies for decades, and this experience has been different. Working with Proper Standard reshaped how I make decisions, sustain my energy, and lead people. It’s given me a kind of endurance and clarity I didn’t realise I was missing.”

    — Olivia M., CEO & Philanthropist

  • “Clarity was the missing piece for me. With Proper Standard, my health, work, and relationships started to line up in a way that finally made sense.”

    — Jordan M., Venture Partner

  • “I thought I was good at spotting misalignment — until I worked with Proper Standard. Their frameworks showed me exactly where interference was slowing me down, and how to clear it.”

    — Alisha K., Strategy Consultant

  • “Running a business demands precision. What Elle and Tamara built sharpened my focus and expanded my leadership in ways I couldn’t have done alone.”

    — Daniel R., Founder & CEO

  • “We’ve worked with global advisors, but this was different. Proper Standard built resilience into our culture and set a new bar for how our teams perform.”

    — Sophie L., Head of People & Culture

The Proper Standard Journal

Step inside the founders’ lens. The Journal shares weekly insight and frameworks — a look into alignment lived, and how you can build your own. Read More.

FEATURED:
Featured
Living The Clean Code
Living The Clean Code
Toxic Normal
Toxic Normal
Regulate & Replace
Regulate & Replace