Live Fully
in Alignment
There is a modern method for human alignment — and we built it.
Proper Standard is founded on original frameworks created by Elle Begely and Tamara Hansen, based on behavioural science, environmental intelligence and years of lived transformation, designed to help you reconnect the four layers of your life and return to alignment.
Our work helps you reconnect with the four layers of your life — your body, environment, mind and energy — and feel what alignment truly is.
Through the frameworks we’ve created, you begin to sense what supports you, what drains you and what wants to shift so you can move forward with clarity, stability and direction.
Alignment becomes something you feel, trust and live — not something you think your way into.
The human work of alignment.
THE FOUNDERS BEHIND THE FRAMEWORKS
The Clean Life System™
Your clean baseline for a life in alignment
A structured 10-practice system that lowers everyday toxicity, restores clear thinking and strengthens self-leadership. It builds an inner environment you can trust — shaped by the way you consume, choose and repeat.
Work one-to-one with us to dissolve internal friction and experience a cleaner, truer way of living and leading.
This work is personal, whole-life and integrative, anchored in our Proper Standard method — helping you feel what’s true, clear what’s interfering and move through your life in full alignment.
Align your world. Lead your life.
PERSONAL ALIGNMENT
We partner with organisations to elevate how they think, relate and perform — especially under pressure.
Our systems-led method strengthens the foundational layers of human performance, creating cultures where clarity and aligned action become the norm.
Performance, Built Properly.
ORGANISATIONAL ALIGNMENT
Three distinct ways to work with us: through structured programs, personal self-leadership or organisational alignment. Choose the path that reflects where you are now.
Choose How You Work With Us
Build the internal systems that support clarity and aligned action in everyday life. Start with The Clean Life System™ — your clean foundation for modern living.
Programs
Strengthen Your Foundation
Individuals
Build Your Standard
Work privately with us to dissolve what’s interfering with your potential and move through your life with a cleaner, stronger internal architecture.
We stand with leaders, teams and athletes as they build the clarity and alignment that make high performance meaningful and possible.
Lead in Alignment
Organisations
The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.
The Standard
The Standard is our centre point — the way we bring clarity to how people live, lead and work.
It aligns your inner world with your outer world, so every choice you make carries coherence and intention. This is where your life clicks into place — clear, aligned and moving in the direction you were meant for.
