ABOUT PROPER STANDARD
Rewriting Modern Performance
Proper Standard builds living systems for aligned action — where what you want and what you do finally meet.
When interference builds, energy fractures. Focus drifts. The body tightens. The mind resists. When alignment is restored, everything compounds — performance, clarity and peace.
We exist to rebuild the way modern people live and lead — so that health, wealth and leadership can coexist, cleanly.
OUR METHOD
The Standard
Our signature performance methodology — built to remove interference, integrate alignment and create lasting transformation.
The Standard is a living system for aligned action — designed to unify the four layers every person lives within: body, environment, mind, and energy.
When these layers work together, clarity becomes momentum and performance becomes natural.
Every program, every advisory engagement, every founder journey begins here.
OUR VALUES
The Values We Live By
These values guide every standard we hold — in business, in leadership and in life.
We build health as the foundation of performance.
We design environments that strengthen energy, focus and growth.
We model leadership that is grounded, responsible and lived by example.
We create systems that are practical, measurable and enduring.
We act in alignment — where vision and action move together.
We raise the standard in everything we do.
OUR PURPOSE
Why We’re Here
We created Proper Standard to make alignment measurable.
To show that performance is not pressure — it’s presence.
Our purpose is to equip people to live and lead from alignment — in body, environment, mind and energy. Because when alignment becomes the standard, success becomes sustainable.
We believe in a world where health supports ambition, where clarity sustains momentum, and where integrity scales influence.
This is what we’re building — a new operating system for performance without burnout, growth without interference, and leadership without loss of self.
WHERE WE BEGAN
The Origin Story
It began when the doors closed.
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Every system has a story.
Proper Standard was built by two women who live the work — translating alignment into measurable performance, and personal conviction into collective change.
Years of building and advising inside systems that promised freedom but created fatigue led to a single question:
What if success wasn’t about more — but about alignment?
When the noise fell away, we began again. We stripped everything back to what felt true — our health, our values, our pace — and built a system that others could live by too.
Proper Standard was born from that decision:
To measure performance by alignment, not output.
To make health, clarity and energy the foundation of how we live, work and lead.
OUR FOUNDERS
Meet the Founders
Proper Standard was founded by Elle Begely and Tamara Hansen, two women who chose to rebuild the way performance is defined.
Their partnership began in friendship and deepened through business, united by the shared pursuit of living in full alignment as a system.
Elle brings the voice and vision of Proper Standard — a founder and creative mind who translates the unseen work of alignment into the visible world of brand, leadership, and human potential.
Tamara brings the science and structure — a performance advisor and designer who grounds the philosophy in method, evidence, and measurable change.
Together, they are shaping a new standard for modern performance — one built on clarity, conviction and complete alignment.
Biggest Risk
Misalignment I Don’t Allow
BEHIND THE STANDARD
Behind every system is a story. Proper Standard was created by two women who live the work — who turned their own pursuit of alignment into a framewrk for performance.
BEING SEEN
ALIGNMENT
INCONSISTENCY
MOMENTUM
Elle
STANDING STILL
INTEGRITY
TOXIC INPUTS
ENDURANCE
Tamara
What I’m Building
Biggest Risk
Standard I Live By
Misalignment I Don’t Allow
Standard I Live By
What I’m Building
BEGIN YOUR STANDARD