Standard Operator.
High performance is easy to describe.
It’s harder to integrate. Standard Operator supports people and organisations where success must hold — across decisions, systems and the humans responsible for carrying it.
What brought you here won’t always carry you forward.
As organisations grow, decisions compound, systems tighten, and the human load increases. Progress depends less on ambition and more on alignment — between what’s decided, how it’s executed and who carries it.
Standard Operator works at that intersection.
HOW WE WORK
Standard Operator is the services arm of Proper Standard, delivering operational and advisory work for leaders and organisations.
90%+
of leaders report clearer decision-making and greater confidence when supported by experienced advisory partnership
3x
stronger follow-through when leadership priorities, team capacity and operations are aligned
5-7x
higher conversion from interest to booked action when enquiry handling is intelligent, personalised and immediate
Operational Design for Modern Leadership.
Organisational Systems
For organisations where execution, responsiveness and client flow must operate seamlessly.
We design and implement intelligent operational systems that support real-time decision-making, consistent follow-through, and frictionless client journeys — from first inquiry through to action.
This work suits organisations where clarity, speed, and continuity directly impact performance.
Operator Advisory
For founders, executives and leadership teams navigating growth, transition or complexity.
We strengthen the link between leadership intent and operational reality, supporting leaders to improve decision quality, align teams and systems and build the internal conditions required for consistent execution.
The work integrates human behaviour, operational design, and accountability, enabling organisations to move with clarity, cohesion, and sustained momentum.
A Higher Standard
We hold our work to a standard that prioritises coherence over speed, clarity over noise and outcomes that last beyond the immediate moment.
Every engagement begins with a conversation.
We take time to understand context, priorities and pressure points before recommending a path forward.