Elevate Your Standard
MASTER YOUR BODY, MIND, ENVIRONMENT & ENERGY
Begin Living in Full Alignment
WHERE ALIGNMENT MEETS YOU
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WHERE ALIGNMENT MEETS YOU ✺
Welcome to Proper Standard
Where alignment is your foundation—and excellence becomes effortless.
Proper Standard was built on decades of lived and earned experience—where business, wellness and spatial design intelligence converge into one clear methodology.
From brand-building and wellness innovation to environments that restore clarity and longevity, we’ve spent years mastering the art and science of living well.
With alignment, there’s no guesswork—only what works.
We’re Elle & Tamara
—Your Alignment Architects
YOUR STANDARD
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YOUR STRATEGY
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YOUR NEXT MOVE
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YOUR STANDARD ✺ YOUR STRATEGY ✺ YOUR NEXT MOVE ✺
When alignment takes root—you don’t just feel better. You become undeniable.
Movement becomes precise: Your biology stabilises. Your systems regulate. You feel anchored in your body and sharp in your mind.
Decisions become clear: From meals to money to morning rituals—every choice is made from signal, not stress.
Spaces becomes intelligent: Your environment is curated to elevate your energy, clarity and output.
Life becomes properly yours: You move with capacity. You lead with presence.You create space for everything you’re here to receive.
Alignment in Action
This Is What Becomes Possible
The Self Standard™ Methodology
The Self Standard™ is how alignment is lived.
It’s our proprietary framework—structured, measurable and designed to bring alignment into daily action.
At its core are the 4 Layers of Alignment™: Body. Mind. Environment. Energy.
Every Proper Standard product and service begins here.
Body: From fertility to longevity—nutrition, movement and metabolic stability refined.
Mind: Cognitive clarity. Emotional resilience. Decisions made from signal, not noise.
Environment: Spaces designed for presence, energy, and peak performance.
Energy: The unseen layer—how you generate, protect and direct your personal power.
The Alignment Briefing
The 5 Standards That Define an Aligned Life
A proven framework for founders, creatives and decision-makers building from clarity—not chaos.
When your mind is sharp, your body moves with ease and every decision feels deliberate—you’re in alignment. No resistance. No overthinking. Just clarity, precision and full presence.
Proper Alignment™ is a 4-week recalibration designed to strip away distractions, refine your habits and elevate the way you operate—every day.
The Sugar Exit
Alignment isn’t found. It’s built.
Proper Blueprint™
Your Personalised Life Mapping Experience
Our signature 1:1 experience is currently being elevated.
We’re building a new entry pathway to ensure your next move is the right one.
If you’re seeking strategic support, clarity or an aligned business recalibration—join Founder Notes below to be the first to know when Blueprint returns.
A new era of 1:1 strategic work is coming.
BLUEPRINTS
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EXPERIENCES
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ADVISORY
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BLUEPRINTS ✺ EXPERIENCES ✺ ADVISORY ✺
Inside the Experience.
Lived alignment. Real impact.
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As a mother, an investor and a founder, every decision I make is about legacy. Proper Standard didn’t just refine my habits—it elevated the foundation my life and family are built on.
— Margaux B., Investor & Entrepreneur
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Elle & Tamara are architects of alignment. Their expertise is structured, intentional, and exacting—transforming not just how I live, but how I lead.
— Matteo D., Founder & Creative Director
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At this level, performance isn’t just about business—it’s about clarity, endurance, and longevity. Proper Standard refined the way I operate, both personally and professionally.
— Olivia M., CEO & Philanthropist
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Proper Standard refines every aspect of how you operate. It’s not just about optimizing health or habits—it’s about creating a foundation for long-term excellence.
— James T., Legacy Wealth Advisor
Step into your highest standard. Explore the frameworks that define aligned living.
The Proper Standard Journal
Frameworks. Standards. Living Proof.
Explore real standards for living well, building wealth and leading with alignment. Read More.
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