Act Decisively.

Live Freely.

A modern system for people ready to move forward with clarity and conviction.

Explore The Clean Life System

Proper Standard is founded on original frameworks created by Elle Begely and Tamara Hansen. Our systems-led method helps you bring the four living layers of your life — body, environment, mind and energy — back into alignment, so freedom becomes sustainable and action becomes clear.

Limited Spaces

Future You™

Clear & Present™

Your clean baseline for decisive action.

A 10-practice foundational program designed to reduce everyday interference, restore clear thinking, and strengthen self-leadership.

Explore Program

Your clean baseline for decisive action.

A 10-practice foundational program designed to reduce everyday interference, restore clear thinking, and strengthen self-leadership.

Book Now

Our work helps you reconnect with the four layers of your life — your body, environment, mind and energy — and feel what alignment truly is.

Through the method and frameworks we’ve created, you begin to sense what supports you, what drains you and what wants to shift so you can move forward with clarity, stability and direction.

Alignment becomes something you feel, trust and live — not something you think your way into.

The human work behind real change

THE FOUNDERS BEHIND THE METHOD

Meet the founders

The most powerful evidence is the people living it. Trusted by those shaping their lives with clarity and self-leadership.

“As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

Matteo D., Founder & Creative Director
“I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

Olivia M., CEO
“Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

Jordan M., Venture Partner
“I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

Alisha K., Strategy Consultant
“Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

Daniel R., Founder & CEO
“Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”

Sophie L., Head of People & Culture

This is what clear feels like.

We partner with organisations to elevate how they think, relate and perform — especially under pressure.

Our systems-led method strengthens the foundational layers of human performance, creating cultures where clarity and aligned action become the norm.

Performance, Built Properly.

ORGANISATIONAL ALIGNMENT

Explore Alignment

Three distinct ways to work with us: through structured programs, personal self-leadership or organisational alignment. Choose the path that reflects where you are now.

Choose How You Work With Us

Explore Programs

Build the internal systems that support clarity and aligned action in everyday life. Start with The Clean Life System™ — your clean foundation for modern living.

Programs

Strengthen Your Foundation

Work With Us

Individuals

Build Your Standard

Work privately with us to dissolve what’s interfering with your potential and move through your life with a cleaner, stronger internal architecture.

Learn More

We stand with leaders, teams and athletes as they build the clarity and alignment that make high performance meaningful and possible.

Lead in Alignment

Organisations

The Standard

The Standard is our centre point — the way we bring clarity to how people live, lead and work.

It aligns your inner world with your outer world, so every choice you make carries coherence and intention. This is where your life clicks into place — clear, aligned and moving in the direction you were meant for.

Explore The Standard

Act Decisively.

Live Freely.

Proper Standard is founded on original frameworks created by Elle Begely and Tamara Hansen. Our systems-led method helps you bring the four living layers of your life — body, environment, mind and energy — back into alignment, so freedom becomes sustainable and action becomes clear.

Future You™

Clear & Present™

The human work behind real change

“As a founder, I’m used to pushing hard. Proper Standard helped me see the cost of that and gave me a way to lead with more clarity and strength. It changed how I build and how I show up every day.”

“I’ve led companies for decades and this experience has been unique. Working with Proper Standard changed how I make decisions, sustain my energy and lead people. They gave me a level of endurance and clarity I didn’t realise I was missing.”

“Real clarity was the missing piece for me. With Proper Standard, my health, work and relationships started to come into focus in a way that makes me feel alive.”

“I thought I was clear until I worked with Proper Standard. My mind quietened. My body finally relaxed. I softened and started trusting my intuition. Their frameworks showed me exactly where I was stuck, but more than that, they helped me feel myself again.”

“Before working with Elle and Tamara, I was stressed about everything; decisions, leadership, even my own thoughts. Their methods gave me space to breathe again. I feel clearer than ever about what I want and my direction, in my work and my life.”

“Our team was functioning, but everyone felt stretched thin. Proper Standard brought a kind of calm into the room I hadn’t felt in years. There’s more connection now, more trust, more clarity. You can feel it in how people show up.”