THE STANDARD™
The Living System for Aligned Action — built to help people live and work aligned.
DESIGNED TO TO HELP YOU LIVE AND WORK ALIGNED
Proper Standard helps people and teams integrate alignment across life and work — turning awareness into clarity and clarity into measurable performance.
Through LOCATE™, our foundational program, and Advisory, our methodology for leaders and organisations, we teach the structure that sustains aligned performance.
QUICK LINKS
Programs
Structured programs that reveal where misalignment begins and guide you into alignment — beginning with LOCATE™.
Alignment partnerships for individuals, founders and organisations ready to lead with clarity and perform in alignment.
Advisory
A personal lens into alignment: stories, frameworks and insights from the founders of Proper Standard™.
Journal
You want to live and work in alignment.
To feel healthy, fulfilled and financially free — all at once.
MEET ELLE & TAMARA
We’re Elle and Tamara — founders of Proper Standard™. After fifteen years in entrepreneurship, we turned what we’d learned about performance, health and leadership into a living system for alignment — helping people, founders and teams restore clarity, energy and direction.
Before Proper Standard™, we lived every version of the modern grind — corporate jobs, creative startups, capital raises and the constant push to do more. We know how easy it is to lose alignment while you’re chasing what’s next — and how powerful it feels when you finally find it again.
Because alignment isn’t a luxury. It’s the new standard for modern performance.
WE WANTED THAT TOO, SO WE BUILT A SYSTEM FOR IT.
START WITH LOCATE™
LOCATE™ helps you identify where misalignment sits across your Body, Environment, Mind and Energy — giving you clear direction on what to shift first.
Find Where Alignment Begins
Introductory Pricing ● $99 ● Available until Nov 17
📍 WHY YOU’LL VALUE IT:
Locate gives you the map: the single clearest way to see what’s blocking your performance and where to begin building your standard.
This is the new Standard
Performance expands when it is aligned.
Alignment is your foundation. When you live from it, everything you touch — work, relationships, leadership — expands in power. The Standard™ is the decision to live and lead in alignment — every day, in everything you do.
PROGRAMS
Digital programs that bring alignment into action across your Body, Environment, Mind and Energy. Each is structured, self-paced and repeatable — built to move you from awareness to aligned living.
Build Your Standard
ADVISORY
Advisory partnerships for individuals, founders and organisations ready to live, lead and perform in alignment.
We activate alignment across Performance, Leadership, Wellbeing and Culture — strengthening key domains so your impact can scale and sustain.
Lead in Alignment
The BE ME™ Check
FREE DOWNLOAD
Assess your alignment with our BE ME™ diagnostic across Body, Environment, Mind and Energy. Immediately, you’ll see where interference is pulling your energy — and receive clear direction on where to begin.
The most powerful evidence of The Standard™ is the people living it. Here’s what they’re experiencing through Proper Standard.
Living Proof
The Proper Standard Journal
Step inside the founders’ lens. The Journal shares weekly insight and frameworks — a look into alignment lived, and how you can build your own. Read More.
FEATURED:
